Real estate SEO agency for brokerages and developers

Property is a long decision made in public. A buyer spends weeks on the portals before they call anyone. A seller searches for what their home is worth, who sells homes like theirs, and what a sale will cost. A renter compares areas before they compare flats. And almost every one of them checks an agent's reviews before they pick up the phone.

The portals own a large part of that journey, and no amount of SEO changes it. What we do is win the parts they do not own. This page sets out how, what it costs, and what we will not promise.

Who is this for?

Three kinds of property business, each with a different problem.

Independent brokerages and agent teams that want more valuation requests and seller instructions, where the website exists mainly as a listings feed and a contact page.

Multi-office agencies whose offices compete in their own neighbourhoods, with one generic website page covering all of them and business profiles managed by whoever set them up.

Property developers who need a project to be found before and during its launch, and who want enquiries from buyers rather than from other agents.

If you need listing syndication, a CRM or paid portal placements, we are not the right hire. We work on organic search, AI visibility and conversion.

How do property buyers and sellers actually search?

In our research on property results pages, searches fall into five groups.

Listing searches. "Three bedroom apartment for sale in" an area. The results page is dominated by portals, and it is rarely worth an agency's first months to compete here.

Area research. "Best areas to live in" a city, "is" a neighbourhood "a good place to live", schools and commute questions. Informational and early, answered by publishers, forums, portals' area guides and AI summaries.

Seller searches. "How much is my house worth", "estate agents in" an area, "cost of selling a house". Commercially the most valuable for an agency, because an instruction is worth far more than a single buyer enquiry.

Project searches. A development's name, "new developments in" an area, "off-plan apartments". Where developers win or lose launch interest.

Name searches. The agency or an agent's name plus "reviews". What people find decides whether they call.

What do AI answers do for property searches?

For area research, Google's AI Overviews and assistants such as ChatGPT often answer directly: a summary of each area's character, prices in general terms, schools and transport, citing guides and publishers. Asked for an agent, assistants name businesses, and in our observation they lean on review platforms, business listings and local "best agents" round-ups rather than agency websites.

So an area guide written by someone who actually sells there, with specific, checkable detail, has a real chance of being cited, and an agency whose details are inconsistent across profiles and directories is easy for an assistant to leave out.

What does SEO look like for a property business?

For agencies, it starts local. Each office needs a complete Google Business Profile with the right category, real photos, accurate hours and a steady flow of genuine reviews, requested from every completed sale or let, with replies to each. That is our local SEO work, and for many agencies it is the fastest visible win.

Then area pages. One per area you genuinely work in, written with your agents: the streets and their character, schools and transport, the kind of property and how quickly it sells or lets, and who it suits. These pages answer the research searches, give the portal-dominated listing searches a local alternative, and are what a seller reads when deciding whether you know their street.

Then seller pages. A clear explanation of how you value, how you market a property, what it costs and how long it typically takes, with a simple valuation request.

For developers, project pages. One page per project, live and indexed well before launch, with the information buyers need and you can publish: location, unit types, plans, pricing or price ranges, payment terms and timeline, updated as the project moves.

Underneath all of it, technical SEO: listing feeds often create thousands of thin, duplicate or expired pages, and map-heavy templates are slow on phones. We decide what should be indexed, handle sold and let listings cleanly, and fix speed against the Core Web Vitals thresholds.

What should happen to sold and let listings?

Most listing feeds create a page when a property goes on the market and delete it when it sells, which leaves a trail of dead URLs, broken internal links and pages that briefly earned links and then vanished. Search engines see a site that is constantly losing pages.

There are better options, and the right one depends on your stock. A sold property can stay live as a marked record with its details and a link to similar homes, which is useful to sellers checking your track record. Or it can redirect to the most relevant area or search page. What it should not do is return an error, or stay live pretending to be for sale. We set a rule with you and have the feed follow it.

Where should a smaller agency start?

With the seller, not the buyer. Buyer searches are where the portals are strongest; seller searches are where a local agency has the advantage, because a seller is choosing a person and wants proof that person knows their street.

In practice that means the business profile and reviews first, then a strong page per core area written by the agent who sells there, then a clear page on how you value and sell, with a valuation request that takes a minute. Those pages rank sooner than listing pages, they convert into instructions rather than enquiries, and they give an assistant specific, local detail to quote when someone asks who to sell with.

How does GEO work for a property business?

Our GEO work in property has three parts.

Consistent listings: your agency, offices and agents described the same way on your site, your business profiles, the portals' agent directories and the review platforms.

Quotable area and seller pages that open with a direct answer, such as what an area is like for families or what selling costs, with specific facts rather than adjectives.

Measurement: a fixed set of buyer, seller and renter prompts per engine each month, recording whether you are named, linked and described accurately, and which sources were cited instead.

Where does CRO fit?

Property sites lose enquiries in familiar places: a valuation form that asks for everything up front, listing pages with no clear way to book a viewing on a phone, area pages that end without a next step, and project pages that hide the enquiry form below a long gallery. Our CRO work maps those paths, fixes the obvious problems, and tests larger changes where traffic allows. For developers, we also make sure early interest is captured before pricing is public, so launch-day demand has somewhere to go.

How do we report?

Weekly, in a portal, in plain language:

• valuation requests, viewing requests and enquiries, tracked as key events in GA4;
• business profile calls, direction requests and website clicks by office;
• rankings for the area, seller and project pages in the plan;
• monthly, how often assistants name or cite you for the tracked prompts.

What happens in the first 90 days?

Ninety days usually shows movement in local results and enquiries from the profile, and the first area pages indexed and climbing. Busy city areas take longer, and we will say which ones.

What does it cost?

Flat monthly retainers that start at 1,750, 3,350 and 6,700 US dollars a month. A single office fixing its base usually fits the first plan; a multi-office agency or a developer with a launch usually needs the second or third. Details are on the pricing page. Plans run month to month.

What will we not promise?

To beat the portals on listing searches, a number of instructions, or a ranking by a date. We will not write reviews, publish an area claim your agents cannot stand behind, or create hundreds of near-identical area pages.

We will also not pretend to be local where we are not. We are a remote team, and the local knowledge on your area pages comes from your agents. Our part is making that knowledge findable, well structured and easy to act on, and measuring whether it is working.

What do we need from you?

Someone who can approve pages within a week, agents willing to share what they know about their areas, access to the site, analytics and profiles, and, for developers, the project information you are able to publish. The terms used here are defined in the glossary.