Industry SEO, GEO and CRO, sector by sector
The method does not change between industries. What changes is how your buyers search, which results page they land on, what an AI assistant tells them, and what they need to see before they get in touch. These pages say what changes in eight sectors we know well.
30 minutes. No pitch deck. You leave with a prioritised plan.
Every agency says it specialises in your industry. Usually that means a page with your sector's name swapped in. We would rather tell you what actually changes when the work moves from a dental practice to a SaaS company, and what stays the same.
What stays the same is the order of work. First we find out what stops the site being found and trusted: crawling, indexing, speed, structure. Then we build the pages buyers search for, make the business easy for AI assistants to describe accurately, and fix the parts of the site where interested visitors leave without getting in touch. Everything ships on a written plan and is reported weekly.
What changes is almost everything the buyer sees. The kinds of query, the features on the results page, the sources an assistant quotes, the proof a buyer needs before they call. Those differences decide where the first ninety days go, which is why each of these pages ends with its own first-quarter plan.
Which sectors do these pages cover?
Eight, chosen because we can be specific about them: dental practices, medical clinics, law firms, SaaS companies, ecommerce brands, real estate, hotels and hospitality, and home services. Each page covers who it is for, how buyers in that sector search, what we do across SEO, GEO and CRO, how we report, and what the work costs.
What will you not find on them?
Client logos, invented results or borrowed statistics. We are a young agency and we say so. Where a page describes how buyers behave, it is either sourced or stated as our own observation from research on that sector's results pages. Prices are on the pricing page, and the terms we use are defined in the glossary.
Industries we work with
- Dental practicesDental SEO for practices that want booked appointments: map results, treatment pages, AI answers and a booking path that works on a phone.
- Law firmsLaw firm SEO services for practices that want qualified enquiries: practice-area pages, local results, AI answers and intake that converts, within the rules.
- SaaSA SaaS SEO agency for teams that want pipeline, not traffic: comparison and alternatives pages, AI answer visibility and sign-up flows that convert.
- Ecommerce brandsAn ecommerce SEO agency for brands that sell online: category and product pages, feeds and schema, AI shopping answers, and checkout fixes that lift sales.
- Real estateA real estate SEO agency for brokerages, agents and developers: area and project pages, local results, AI answers and enquiry forms that get used.
- Medical clinicsA medical SEO agency for clinics and specialist practices: condition and treatment pages reviewed by clinicians, local results, AI answers and easy booking.
- Hotels and hospitalityA hotel SEO agency for independent hotels, groups and venues: more direct bookings from search, hotel results, AI trip planning and a faster booking path.
- Home servicesA home services SEO agency for plumbers, electricians, HVAC, roofers and cleaners: map results, service-area pages, AI answers and more calls from each visit.
Questions we get asked
Do you only work with these eight industries?
No. These are the sectors where we can say something specific about how buyers search and what the first months of work look like. If yours is not listed, book a free consultation and we will tell you honestly whether we are a good fit.
Why does the industry matter if the method is the same?
Because the results page is different. A dental search is dominated by the map, a SaaS comparison by review sites and listicles, a hotel search by booking platforms. The same work, applied in the wrong order for the sector, spends the first months on the wrong problem.
Do you work with competitors in the same industry?
We tell you before we start if we already work with a direct competitor in the same market, and we do not take two clients who are competing for the same local results. Different cities or different niches are usually fine, and we say which.
Is pricing different by industry?
No. The same flat monthly plans apply to every sector, and the pricing page shows the starting price of each. What moves the number is scope: how many pages, how much writing, and whether GEO and CRO run alongside the SEO.
Can you show results from our industry?
Not yet on this site. We are a new agency, and we will not publish a case study, a client name or a number we cannot evidence. On a call we will walk you through how we would measure progress for your business and what a realistic first ninety days looks like.
Do regulated industries need anything different?
Yes. Health and legal content is held to a higher standard by search engines and by the rules of your profession. We name a qualified reviewer on those pages, keep claims inside what your regulator allows, and ask you to sign off anything that describes treatment, outcomes or fees.
Thirty minutes to see where your site is invisible.
Book a free consultation with Ibrahem and Jeremy. We look at your site on search, AI answers and conversion while we talk, and you leave with a prioritised plan.
30 minutes. No pitch deck. You leave with a prioritised plan.

