SEO
Link building services
Link building services earn the links and mentions that make a site trusted enough to rank and to be quoted. We publish something worth citing, pitch it to people who cover your topic, recover mentions you already have, and report every placement with the reason it matters.
30 minutes. No pitch deck. You leave with a prioritised plan.
Link building has a bad name because most of what is sold under that name is rented, not earned. The part of our SEO services that covers links starts from a different question: what would make somebody link to you without being asked, and how do we make more of that.
What counts as a good link?
Three things, in this order: the site is real, the page is relevant, and the link makes sense to a reader.
A real site has its own audience, publishes on its own schedule, and would exist if links had never been invented. A relevant page covers your subject rather than a catch-all list. A sensible link sits inside a sentence where a reader might actually click it.
Everything else is noise. A link from a site with a high score and no readers is worth less than a mention in a small trade publication your buyers read.
Links, mentions and reviews: what does each one do?
They are different signals and they are earned differently.
| Signal | What it does in search | What it does in AI answers | How it is earned |
|---|---|---|---|
| Editorial link | Passes authority and context | Helps a model find and confirm you | Something worth citing, plus a real pitch |
| Unlinked mention | Little on its own | Feeds the picture models build of your brand | Being talked about, then asking for the link |
| Review profile | Supports local and brand results | Often quoted directly when buyers ask for options | Asking customers, consistently, on the right platforms |
| Directory listing | Confirms your details | Used to check you exist and what you do | Claiming and keeping the listing accurate |
Do mentions count when there is no link?
More than they used to. Answer engines assemble responses from sources that discuss a brand, and the profiles people leave elsewhere carry weight.
1.4M
The same pattern shows up in link research. Ahrefs found brand mentions across the web track visibility in Google AI Overviews at 0.664, against 0.218 for backlinks. Links still matter. They are no longer the only thing that does.
So we chase the link and the mention together, and we fix the profiles that get read: your company pages, your review platforms, the industry lists that appear when someone asks for options.
Where do earned links actually come from?
Four sources, and none of them are a template email.
Something worth citing. A benchmark, a small survey, a tool, a teardown, a price study. Journalists and bloggers link to numbers because numbers are what they need.
Relationships. Suppliers, partners, clients, associations, event organisers, people you already work with. Most companies are missing links from pages that already exist and simply forgot to include them.
Recovery. Unlinked mentions of your brand, links pointing at pages you deleted, and coverage that named you without linking. This is the cheapest source and almost nobody works it.
Contribution. Real writing for publications your buyers read, where the article stands on its own.
How does an outreach programme run?
Audit the profile
What you already have, what your competitors have that you do not, and which of your pages need links to compete for their target terms.
Pick the assets
We agree what we can publish that is worth citing, using your data, your process or original research we run for you.
Build the list
Real sites and real people who cover the topic, checked by hand, with the reason each one would care written next to it.
Pitch and follow up
One pitch at a time, personal, with the reason it matters to their readers. Two follow-ups at most, then we move on.
Report placements
Every link and mention, the page it points at, and what it was for. Weekly, in your portal, with the outreach list attached.
What will you not do?
Buy links from networks. Trade links in bulk. Publish on sites that exist to sell placements. Spin one article into forty. Use automated outreach tools that send a thousand emails a day in your name.
These work until they do not. When a network is devalued, the loss lands on the site, not on the agency that sold the links. Cleaning it up costs more than earning the links properly would have.
How many links do you need?
Fewer than the number people quote, and more than you have.
The honest answer comes from the pages you want to rank and what is already ranking for those terms. Sometimes the gap is three good links. Sometimes it is a year of steady work because the top results are national publications.
We show you that gap before you commit, page by page, so you can decide whether the term is worth chasing or whether a different page is a better bet. Where the gap is too wide, we say so and point the budget somewhere it will do more, often towards SEO content or local SEO, where wins come faster.
What if we already have bad links?
First we work out whether they are actually a problem.
Most sites carry junk they never asked for: scraper copies, spam directories, automated blog comments. Search engines ignore the vast majority of it. Panicking and disavowing thousands of domains does more harm than the links did, because it is easy to remove something that was helping.
Where links were bought, the picture is different. We audit the profile, group it by source and pattern, and separate what was paid for from what arrived on its own. Paid placements get removed where a site will cooperate, and disavowed where it will not. Then we rebuild, because a site that loses bought links needs earned ones to replace what they were propping up.
How long does a programme take?
Longer than clients expect and shorter than agencies imply.
A link has to be found, then trusted, then reflected in rankings. That is weeks for the first step and months for the last. Competitive terms need many links arriving over time, which is why a burst of twenty in one month rarely does what a steady programme does over six.
We plan in quarters for that reason. The first quarter builds the assets and the first placements. The second and third are where the effect shows up in rankings, if the pages themselves deserve to rank.
How do you measure link building?
By what the links change, not by how many arrived.
We track placements and the pages they point at, then the rankings and traffic of those pages, then the referring traffic itself. We also watch brand mentions and whether assistants start naming you for the questions in your plan.
If a campaign produces links and nothing moves, that is reported plainly, and we change the approach. It happens, usually because the pages being linked to are not good enough to convert the attention.
Does location change the work?
The method is the same everywhere. The sources are not.
Local publications, chambers, associations and event listings differ by market, and so do the review platforms buyers trust. For teams working in one market, our market page covers how we adapt the source list without changing the standard.
How is link building priced?
It is part of a flat monthly retainer, not a per-link price, because per-link pricing rewards the wrong behaviour. Starting prices are on the pricing page. Scope is set by how much original material we produce and how much outreach runs each month.
How do we start?
Book a free 30-minute consultation and bring the page you most want to rank. We will show you who links to the pages beating it, what they linked to, and what we would build to earn the same coverage.
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Questions we get asked
Do you buy links?
No. Paid links break search engine guidelines, and the sites that sell them get devalued in batches. When that happens you keep the invoice and lose the ranking. We earn placements instead, which is slower and holds.
How many links will we get each month?
We do not sell a monthly count, because a number is easy to hit with worthless placements. We agree a target profile: the kind of sites, the pages they should point at, and the pace. Volume follows quality, not the other way round.
How long until links move rankings?
Links usually take weeks to be found and months to show their full effect. Competitive terms need a steady programme rather than a burst. We report placements weekly so progress is visible before rankings move.
Do guest posts still work?
On real publications with real readers, yes. On sites that exist only to sell posts, no. The test is simple: would this site publish something if there were no link in it?
What about directories?
Industry directories and review platforms are worth claiming, because both search engines and assistants read them. Bulk directory packages that list you in hundreds of places are not, and they create data you later have to clean up.
Can you clean up bad links we bought before?
Usually. We audit the profile, work out what is genuinely harmful and what is just noise, and deal with each properly. Most sites need far less disavowing than they fear.
Do you need our team's time?
A little. The best campaigns use something only you have: your data, your process, a client story you can share. We do the work, but we need one person who can check facts and approve claims.
Thirty minutes to see where your site is invisible.
Book a free consultation with Ibrahem and Jeremy. We look at your site on search, AI answers and conversion while we talk, and you leave with a prioritised plan.
30 minutes. No pitch deck. You leave with a prioritised plan.