Why it matters to a buyer
Inconsistent details, an old suite number still listed on one directory, a phone number that changed after a rebrand, are a common and mostly invisible drag on local ranking, since the business rarely notices unless someone specifically audits every listing. For a buyer with more than one location, or a business that has moved or rebranded, this is worth a dedicated check: the cost of inconsistency compounds across every location and every directory it appears on.
How it is measured or applied
A NAP audit starts by defining the single correct, formatted version of the business's name, address and phone number, then checking that version against the Google Business Profile, the website's own footer and contact page, and every citation source the business appears on, correcting mismatches at the source rather than only in one place. It is checked using a citation audit tool that scans major directories for the business, or manually for a smaller footprint, and is worth repeating after any move, rebrand or phone number change.
Sources
- Represent your business with accurate information, Google Business Profile Help
