SEO
Technical SEO services
Technical SEO services fix the parts of a site that decide whether search engines and answer engines can reach it, read it and trust it. That means crawling, indexing, speed, site structure and markup. We find the blockers, fix them, and prove the fix held.
30 minutes. No pitch deck. You leave with a prioritised plan.
Every site has a ceiling it did not choose. A template blocks a crawler. A filter spawns thousands of near-identical URLs. The main copy only appears after a script runs. Nothing you publish gets past it. Technical SEO is the part of our SEO services that removes that ceiling before anyone spends money on content.
We do not hand you a spreadsheet of 200 findings and wish you luck. We find the blockers, rank them by what they cost, then fix them or write tickets your developers can ship this sprint.
What does technical SEO include?
Five groups of work, in the order they matter.
Crawling. Can bots reach your pages at all? We check robots rules, server responses, redirect chains, orphan pages and how much of the crawl budget is being spent on URLs that should not exist.
Indexing. Of the pages that can be reached, which ones are stored? We look for leftover noindex tags, canonical tags pointing at the wrong URL, duplicate pages competing with each other, and thin pages that dilute the rest.
Rendering. Does the content exist in the HTML, or only after JavaScript runs? Search engines render, but slowly and not always. Several answer engines do not render at all, so a page that needs a script to show its text is an empty page to them.
Speed and stability. Load time, responsiveness and layout shift on real phones, not on a fast laptop.
Structure and markup. Internal links that pass value to the pages that earn money, headings that describe the page, and structured data that matches what a visitor can see.
How do you know if you have a technical problem?
You usually feel it before you can name it.
Google shows fewer pages than you have published. Impressions fall while your content stays the same. A new section never gets indexed. The site is fine on your laptop and slow on a phone. Or you rank on page one and still never appear in an AI answer, because the bot that fetches pages for that engine is blocked.
The fastest check is a free 30-minute consultation, where we test crawler access, markup, server-rendered text and page speed in one pass. A deeper SEO audit adds a full crawl and log review.
How fast does a page need to be?
Google publishes thresholds, and they have not changed. They are a fair bar to hold a template to.
2.5s
Most sites fail on mobile, and most failures come from four things: images that are too big, fonts that block rendering, third-party scripts, and a hero section that waits for JavaScript. None of them need a rebuild.
Can AI crawlers read your site?
This is the newest technical problem, and the easiest one to miss.
Answer engines use their own crawlers. Some fetch pages live when a user asks a question. If a firewall rule, a bot filter or a robots line blocks them, you are invisible in that engine no matter how well you rank in Google. It usually comes from a security product switched on with an "AI bots" preset that nobody reviewed.
We check every major crawler by name, fix the rules that block the ones you want, and confirm the fix with a live fetch. Then we make sure the page is worth fetching: text in the HTML, clear headings, plain facts, and sources.
Where do technical problems usually come from?
Different symptoms, different causes. This is the shortlist we work through first.
| What you see | Usual cause | What we change |
|---|---|---|
| Pages missing from Google | Noindex left on a template, or a canonical pointing elsewhere | Fix the tag, resubmit, then watch indexing for two weeks |
| Thousands of junk URLs | Filters and sorting creating crawlable combinations | Rules for which combinations can be crawled, plus canonical tags |
| Slow on phones | Oversized images, blocking fonts, third-party scripts | Compress and size images, preload the hero, defer scripts |
| Ranked, never quoted | AI crawler blocked, or text only rendered by JavaScript | Open the crawler rules, move key text into the HTML |
| Traffic dropped after a release | Redirects, changed URLs or lost internal links | Map the old URLs, restore the links, fix the chains |
What happens in a technical engagement?
Crawl and collect
We crawl the site, pull Search Console and analytics, check server responses, and fetch key pages as each major bot to see what it sees.
Rank the findings
Every issue gets a cost and an effort. You get a short list of what to fix first, not an alphabetical dump of everything a tool flagged.
Ship the fixes
We work through the list in weekly batches, either as tickets for your developers or as changes we make ourselves once you approve them.
Verify
Every fix is re-tested: fetch the URL, check the response, watch indexing and speed data move. A fix that cannot be proven is not done.
Monitor
We re-crawl on a schedule and flag regressions the week they appear, because releases break things that were fixed months ago.
Who needs technical SEO most?
Sites where one change lands on many pages, and sites that publish often.
Stores are the clearest case: one category template can control hundreds of URLs, which is why ecommerce SEO is mostly technical work. Large publishers, listing sites and any platform with filters come next. So does any site that has been through a redesign, a migration or a change of platform in the last year.
The work is the same wherever your team sits. If you want to see how we run it for a team in one of our regional markets, our market page walks through the same process.
What does technical SEO not fix?
It is worth being clear about the limit.
Technical work removes obstacles. It does not create demand. If your pages answer a question nobody asks, a perfect crawl path will not sell anything. If ten stronger sites cover your topic in more depth, speed will not close that gap. And if your offer is unclear, faster pages only get people to the confusion sooner.
So we treat the technical pass as the first month of a longer plan, not as the plan. Once the base is clean, the work moves to pages, links and mentions, where the growth actually comes from.
Do you rebuild sites?
Rarely, and only when the numbers say a rebuild is cheaper than a decade of workarounds.
Most sites do not need one. A theme that loads slowly can be trimmed. A crawl trap can be closed with rules. Missing markup can be added to a template in an afternoon. We would rather ship twenty small fixes you can see than sell a project that pauses your search traffic for three months.
When a platform genuinely cannot do the job, we say so early, write down what would change, and let you weigh it against the cost.
What do you deliver each month?
A short report and the artefacts behind it: the crawl, the ticket list with status, the before-and-after numbers for anything shipped, and the regression check. Every item names the page or template it touched, so you can look at the change yourself.
How is technical SEO priced?
It is part of a flat monthly retainer, and the pricing page shows starting prices. Scope depends on the size of the site, how many templates it has, and whether we are writing tickets or shipping the code.
A one-off technical audit with no ongoing work is also possible. It is a fair choice when you have a capable development team and only need the diagnosis.
How do we start?
Book a free 30-minute consultation for a first read on crawler access, markup and speed. We will tell you whether the problem is technical, or whether the site is fine and the gap is somewhere else.
Related services
Questions we get asked
What is technical SEO in plain language?
It is the work that lets a search engine reach your pages, read them, and store them. Content decides whether a page deserves to rank. Technical SEO decides whether it gets the chance.
How do I know if my site has a technical problem?
Common signs: pages missing from Google, a drop in impressions with no drop in content, pages that load slowly on a phone, or a site that shows up in search but is never quoted in AI answers. A free 30-minute consultation checks all four.
How long does technical SEO take?
The audit takes a few days. Most high-impact fixes ship in the first four to six weeks, depending on how fast changes can be released. Crawling and indexing often respond within weeks, while ranking gains follow later.
Can you work with our developers?
Yes. We write tickets in your tracker with the problem, the fix, the file or template, and how to test it. Where you prefer, we ship the change ourselves once you approve it.
Do you need access to our site?
For the audit, no. For the work, we need Search Console, analytics and either code access or a developer who can ship. We can start with read-only access and expand later.
Is technical SEO a one-off project?
The first pass is a project. After that it is maintenance, because every release, plugin and template change can break something. We re-crawl on a schedule and report regressions the week they appear.
Will faster pages improve my rankings?
Speed is one signal among many, so it rarely moves a page on its own. It does affect how many pages get crawled, how many visitors stay, and how many convert, which is why we treat it as a business fix as much as a search fix.
Thirty minutes to see where your site is invisible.
Book a free consultation with Ibrahem and Jeremy. We look at your site on search, AI answers and conversion while we talk, and you leave with a prioritised plan.
30 minutes. No pitch deck. You leave with a prioritised plan.