SEO audit services

An audit is only useful if it ends in a decision. Most of them do not: 200 findings in a spreadsheet, colour-coded, with no sense of which one is costing you money. The audit inside our SEO services is built the other way round, starting from the shortest list that would change your results.

What does an SEO audit cover?

Five layers, and they are checked in this order because each one caps the next.

Access. Can search engines and answer engines reach the site? Robots rules, server responses, firewall settings, redirect chains, and the crawlers that fetch pages for AI answers.

Indexing and structure. What is stored, what is duplicated, what is orphaned, and whether your URL structure matches how people search.

Pages. How your pages line up against the terms you want: intent, depth, titles, internal links, and whether one page is doing two jobs.

Off-site. Links, mentions, review profiles and the listings assistants read when someone asks for a company like yours.

Conversion. What happens after the click on the pages that matter most. Traffic you cannot convert is not a ranking problem.

Free consultation or full audit?

Both are real work. They answer different questions.

What does an audit usually find?

The same handful of things, in most industries.

Pages that cannot be indexed because of a tag nobody meant to leave in place. Thousands of near-duplicate URLs generated by filters. A mobile template that loads its main image last. Titles repeated across hundreds of pages. Internal links that all point at the homepage and none at the pages that need help. A firewall rule blocking the crawlers behind answer engines. And a set of pages written for a keyword rather than for a question.

None of these are exotic. They survive because nobody owns them.

Does the audit check AI visibility?

Yes, and it is usually the part that surprises people.

We check whether the engines that fetch pages for assistants can reach your site, whether the important text exists in the HTML rather than behind a script, and whether your pages state facts a model could quote. Then we ask a fixed set of buyer questions across more than one engine and record whether you are named or linked.

Most sites score zero on that last part. That is not a failure, it is the starting position for nearly everyone, and it is easier to change now than it will be later.

Do your pages read easily enough?

Reading level is part of the audit, because it changes what happens after the click.

11.1%

Plain writing is also easier to quote. Short sentences and direct answers give an assistant something clean to lift, and give a busy buyer something they can skim without effort. Where pages fail this, the fix is usually an edit, not a rewrite. The wider approach is on our SEO content page.

How does the audit run?

How do you rank the findings?

Two numbers per finding, then plain arithmetic.

The first is impact: how many pages it touches, how much traffic or revenue those pages carry, and how directly the issue affects them. A tag blocking your top category page scores high. A missing alt attribute on a footer icon does not.

The second is effort: whether the fix is a setting, a template change, a development ticket or a project. Two findings with the same impact are not the same job if one takes an afternoon and the other takes a quarter.

Sorting by impact over effort produces the list we actually work from. It also gives you a fair way to argue with us, because both numbers are visible and you know your own constraints better than we do.

What does the audit not do?

It does not predict revenue, and it does not settle strategy.

An audit can tell you that a category page is invisible and worth fixing. It cannot tell you whether that category is the one your business should be betting on. That is a conversation, and it belongs on the call rather than in a document.

It also cannot fix a demand problem. If nobody searches for what you sell, search is the wrong first channel, and we would rather say that in week one than bill you for six months of finding out.

What do you get at the end?

A summary in plain language, ranked findings with evidence, developer-ready tickets, a keyword and page map, and a plan with dates. Everything sits in your portal, in formats you can open and hand to anyone.

We do not send a 90-page PDF with a tool's logo on it. Most of what those contain is filler, and the parts that matter get lost inside it.

Who needs a full audit?

Sites with something to lose, and sites about to change.

That means a site that used to rank and no longer does, a site that has grown past what one person can hold in their head, a site about to migrate or relaunch, or a site where a previous agency shipped work nobody documented.

If your site is small and new, a free consultation is usually enough, and a full audit would be an expensive way to hear the same three things. We will tell you that rather than sell you the bigger option.

What happens after the audit?

Three normal outcomes.

You hand it to your own team and they ship it. You hand it to your developers and we supervise. Or we do the work as part of a monthly plan, starting with the top of the list, which is usually technical SEO.

Nothing in the audit obliges you to hire us. Where a plan runs in a single market, our market page explains how the same list is adapted to local competition.

How much does an SEO audit cost?

The audit on this site is free. A full audit is a fixed price based on the size of the site, quoted before any work starts. Starting prices for the ongoing plans are on the pricing page.

How do we start?

Book a free 30-minute consultation. We look at your site on search, AI visibility and conversion together and name the first three things to fix. If the findings are worth going deeper on, we will scope the full audit from there.