Ecommerce SEO services

A store is not a site with more pages. It is a set of templates that generates pages, and that changes the whole job. Fix one category template and you have fixed every page it renders. Miss one rule on filters and you have created thousands of URLs that should not exist. Ecommerce SEO is the part of our SEO services built for that scale.

What does ecommerce SEO include?

Five areas, running together.

Structure. How categories, subcategories and filters map to URLs, and which of those URLs deserve to exist at all.

Templates. Titles, headings, copy blocks, internal links and markup that apply across a whole page type in one change.

Speed on phones. Image weight, script load and layout stability, measured on real devices rather than a laptop.

Content. Category copy that answers buying questions, product copy for the pages that matter, and guides that catch demand earlier in the process.

Measurement. Revenue by page type and category, plus the diagnostics that explain it.

Which pages actually make the money?

Different page types do different jobs, and treating them the same is the most common mistake we see.

Most stores over-invest in blog posts and under-invest in categories. Categories are where the intent is.

Why do stores end up with duplicate pages?

Because the platform is doing what it was designed to do.

A product in three categories can be reachable at three URLs. Sorting by price makes another. A colour filter makes six more. Pagination makes twenty. Session or tracking parameters double whatever is left. None of this is malicious, and all of it splits your signals across copies of the same page.

We set rules: which combinations can be crawled, which are canonicalised, which are blocked outright, and which deserve a real page of their own because people search for them. Filters with genuine demand, like a size or a brand, are worth indexing. Sorting by price is not.

How fast does a store need to be?

Fast enough on a mid-range phone on a normal connection, because that is where shopping happens.

83%

The usual wins are the same everywhere: serve images at the size they are displayed, drop the sliders that load six full-size photos nobody scrolls to, defer the third-party scripts that arrive before the product image, and stop the layout jumping while a font loads.

What do you do about out-of-stock and seasonal products?

You need a policy, not a decision per product.

A product that is coming back should stay, with clear availability and an alternative shown. A product gone for good should redirect to the nearest equivalent or to its category, never to the homepage. A seasonal page should stay live year-round and get updated, because the ranking it built is worth more than a clean menu.

We write the policy with you once, apply it in the template, and stop the slow leak of link value that happens when hundreds of URLs quietly turn into 404s.

How does a store engagement run?

Does the platform matter?

More than most agencies admit. What you can change in a theme, what is locked behind a setting, and what needs an app decides half the plan.

We publish the platform detail separately: how to run Salla SEO, Zid SEO and Shopify SEO. The underlying rules are the same on all three. The workarounds are not. If you are still choosing between the three rather than fixing the one you are already on, Salla vs Zid vs Shopify sets out where the SEO effort actually differs.

Whatever the platform, the base still has to be sound, which is why store work always starts next to technical SEO. If you want to see how the same plan runs for a store selling in a single market, our market page covers it.

Do stores need blog content?

Some do. Most need fewer posts than they have.

A post earns its place when it answers a real buying question and links down to the category that fulfils it. Comparisons, sizing help, care and maintenance, how to choose. Those get read, get linked and get quoted by answer engines.

What does not earn its place is a weekly post about the season written for a word count. It costs money, it splits your internal links, and it competes with your own category pages.

What about reviews and rating stars?

Product reviews are worth collecting for three reasons: shoppers read them, they add words to the page that you did not have to write, and they are one of the few things a competitor cannot copy.

Rating markup can show stars in results, and it has strict rules. The rating has to be genuine, it has to be visible on the page, and it has to be about the product being marked up. Marking up an average from another site, or stars a visitor cannot see, is the kind of thing that gets a whole site's rich results switched off.

So we set up collection first, show the reviews on the page, and add the markup last, matching exactly what a shopper sees.

What about images?

Product photos do a lot of the work on shopping-style searches, and they are most of your page weight.

We name files properly, write alt text that describes the product rather than stuffing keywords into it, serve modern formats at the size shown, and make sure the main product image is the first thing loaded rather than the last. On large catalogues these are template and pipeline changes, not per-product work.

Image search is worth more in visual categories than most stores expect. Where that is true for you, we treat it as its own channel and report it separately.

How do you measure ecommerce SEO?

Revenue and orders from organic visits, split by page type and category. Then the diagnostics that explain them: impressions and clicks per template, indexed page counts, speed at the 75th percentile, and the share of products that are crawlable at all.

We agree what counts before we start, and we check the tracking ourselves. Store tracking breaks quietly: orders counted twice, or orders lost at the payment redirect. Every number after that is wrong, and nobody notices for months.

How is ecommerce SEO priced?

A flat monthly retainer, scaled to catalogue size and how much writing you want. Starting prices are on the pricing page. A 200-product store is a different job from a 40,000-product one, mostly because of the crawl work.

How do we start?

Book a free 30-minute consultation and bring one category you care about. We will show you what is indexed, what is duplicated, and the three fixes we would ship first.